The process for migrating from Adobe Analytics to Google Analytics has several steps. Less training is required to learn key Google Analytics 4 reporting and analysis functions than Adobe Analytics. Navigating Google Analytics 4, while it is not without its own UI issues, is still easier than Adobe Analytics. Access to Google Analytics is easier to deploy for more people, increasing the number of people with access and facilitating adoption. Having data in a data warehouse enables connections to the tools of your choice for this type of analysis Democratize data across the organization. Increased Flexibility for Reporting and Analysis: The future of data analysis and reporting is SQL and machine learning models. While data warehouses require regular maintenance, more of these skillsets exist, with cross-over skills available through development and IT management teams. Google Analytics requires less tagging and platform support when compared to Adobe. There are fewer people in the world with this experience. Less Support Needed: Adobe Analytics requires specialized personnel to maintain tagging, metadata, versioning, user access and updates to reporting configurations. By combining 3rd party data into a data warehouse, you control where that data is stored, how it is managed and where to send it for reporting and dashboards. But, that experience requires the data to be stored and displayed within their own reporting. Adaptive Third Party Integrations: Both Adobe and Google offer a wide range of data connectors to 3rd party tools. You can work around this sampling limit, however, by importing your data directly to a data warehouse like BigQuery, bypassing the processing and sampling limitations and avoiding the need for a Google 360 license. Google Analytics 4 Standard is free, with a processing limit that results in sampling via the interface. Adobe can cost companies in excess of $100,000 a year, with increases expected fur resources like the Adobe Customer Journey. Reduced Cost: Migrating to Google Analytics from Adobe Analytics comes with financial benefits, namely a reduction in costs associated with each platform.
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